Southeastern Michigan: Social Media Squeeze - Clinical Research Response to Changes

When:  Jul 16, 2018 from 12:00 PM to 1:00 PM (ET)

Social Media Squeeze: Clinical Research Response to Changes

Speaker: Kevin Ketels, President and Founder of Kyrris Marketing, is a regular blogger and speaker on topics including marketing strategy, consumer behavior, branding, digital marketing, and business development. In addition, he is adjunct professor of Marketing at Wayne State University.

Program Description: This year Facebook announced changes to the algorithm that determines the content in your news feed. Posts from clinical research organizations are getting squeezed out to allow more interactions between friends and family. Facebook CEO Mark Zuckerberg said he is ok if people use his platform less.

He wants the interactions to be of higher quality. For clinical research study subject recruitment, the answer is authenticity and a human connection. Tell your organization’s story in a real and meaningful way. It has always been the best strategy.

Upon attending the session, attendees should be able to:
  • Understand changes in social media impacting clinical research study subject recruitment
  • Structure a social media campaign for study subject recruitment
  • Develop compelling content for quality engagement
Registration Cost: FREE

Contact hours: 1.00 Contact hours have been applied for through ACRP. Membership is required for online registration& receiving of ACRP contact hours.

To receive ACRP CE contact hours: Register for the event and attend the program. Log on to ACRP website then click “ACRP learning portal” to complete the evaluation between 1-30 days following the event and receive the online certificate.

Contact Hour Cost:
  • $0 Chapter Members
  • $15 ACRP Members
  • $30 Non-Members

Location

North Campus Research Complex
1122 North Campus Research Complex
Building 520 1600 Huron Parkway
Ann Arbor, MI 48109
Event Image